I drive design strategy and process with my team by asking questions, digging into the whys and focusing on solving the right problems. Sometimes this process moves really quickly and other times, it’s important to slow down to make sure we’re not just solving a problem, but the right problem that really gets at the core user’s needs. For me, the most elegant design is the one that solves the user’s need.
Some of the activities I find most successful to do with my team include the opportunity solution method, the 5 whys, problem tree/root cause analyses, affinity diagramming, how might wes, how-now-wow matrix, and more.
